comunicapaula

Paula Moreno

Communication · Social Media · Online Marketing

My portfolio

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Social Media

Social media editorial plan
Management of social media channels
Copywriting
Content creation
Strategies
Social listening
Social media presence for companies and organisations

Marketing

Planning of online marketing campaigns
SEO/SEM
Facebook Business
Performance measurement and optimisation
Direct marketing and customer care

Press Relations

Media relations
Media monitoring
Editing and copywriting for blogs, press releases, newsletters and other media design
Internal communication
Crisis communication

Public Affairs

Social and political communication.
Cooperation with political and social actors.
Discourse analysis.
Agenda setting, local politics and administration.
Social media management in municipal election campaigns.

About Me

Hi, I’m Paula and I’ve been working in communications and marketing for over 10 years. After studying in Spain and Germany, I gained professional experience in direct marketing and customer service in Berlin. I have also worked in the field of political communication and social media as Communications Manager for the Zaragoza en Común coalition in Zaragoza City Council. For almost three years now, I have been working in a communications agency in Cologne, developing and implementing communication strategies for social media and PR, an experience that has allowed me to understand communication processes from many different angles in order to offer the best solutions.

I describe myself as an open-minded, humorous and critical person who is not only interested in social change, but also enjoys learning foreign languages and spending my free time at the gym or with my dog Nauka.
Here you can find a small selection of my work in the field of social media content creation.

Contact Me